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Tide Basic’s In, Brand Value is Out?
I share at least one thing with P&G’s Robert McDonald (CEO) and A.G. Lafley (Chairman): We all worked on P&G’s flagship brand, Tide. I’m sure they agonized over a decision, I never believed...
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Consumer Good’s dilemma
Consumer Packaged Goods (CPG) has always been considered a solid, recession-proof business. After all, people always need to eat, wash and look after their households. However, steady demand does not...
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